gyro
In 2011 I worked with a small team to bring our agency culture and voice into the digital space with a redesigned gyro.com. We needed to to own a web experience that was bold, unconventional, and us. These sketches are part of my initial design exploration.
Inspired by the simplicity of Web 1.0, but executed with the elegance of a modern digital experience. The design was based largely upon our corporate typeface, Typewriter. Everything on this site is completely and uniquely gyro. No stock photography, no artificial adornment, everything on the site was created by us, and for us.
In 2012, we launched an integrated campaign to drive new business at gyro. We reached our audience with old and new school tactics: a large format poster with a clever flow chart, and a responsive design series of customized landing pages. All of the tactics invited our audience to attend a spirited Webinar series on a variety of industry topics. The events were hosted by gyro's own talent and star clients.
In 2012, we launched an integrated campaign to drive new business at gyro. We reached our audience with old and new school tactics: a large format poster with a clever flow chart, and a responsive design series of customized landing pages. All of the tactics invited our audience to attend a spirited Webinar series on a variety of industry topics. The events were hosted by gyro's own talent and star clients.
In 2010, the gyro Academy was formed. Facilitated by Hyper Island, The Academy existed to inspire a new wave of leadership at gyro. I was accepted along with 20 others from around the world. We all met in Karlskrona, Sweden, and had what remains to be the most inspiring experience of my career.
In 2011 I was named Executive Creative Director of the next gyro Academy. Along with other Academy alumnusts, we created this poster series to promote the application process in all 18 gyro offices across the globe.
And this is how it felt. The Academy continues to inspire a new class of gyro leadership each year.